Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born


The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

The Broad Street Giant Grinder's profile photo
The Broad Street Giant Grinder
Another beautiful day in SLO! ☀️ We were so busy today we ran out of bread but we'll be back and stocked up tomorrow for you! #slocounty #sanluisobispo

Apr 21, 2017
Jim Rewards Member


Apr 21, 2017
Anne Rewards Member
Salinas, CA

Had a great sandwich, toasted turkey with pesto and avocado! Yum.

Apr 19, 2017
Richard Rewards Member
Paso Robles, CA

Amazing sandos and service, best in town in my opinion!

Apr 13, 2017
Bob Rewards Member
Porterville, CA

If you like Subs, Grinders etc., you have to try the lite east coast special that Sheri, Bred, and staff put out at the Giant Grinder in SLO. There is not a better sandwich in town.

Apr 10, 2017
Dave Rewards Member

Very friendly place with GREAT sandwiches.

Apr 3, 2017
Griffin Rewards Member
San Luis Obispo, CA

Such a great sandwich every time! I always get the BBQ chicken, you can't find it anywhere else in SLO. My friends get the roast beef or the east coast combo. Always fresh ingredients and fresh bread. Definitely recommend over any other sandwich shop.

Apr 3, 2017
Bryan Rewards Member

Delicious and fresh sandwiches. Would highly recommend. Love the turkey Pesto on sourdough.

Mar 27, 2017
David Rewards Member
Redding, CA

My first time there ever been driving by it for years I had the half meatball half sausage sandwich excellent I'll be back

Mar 24, 2017
Patty Rewards Member
San Luis Obispo, CA

Always good! Local favorite!!

Mar 10, 2017
Sue Q.'s profile photo
Sue Q.
Gardena, CA

Great place and very popular.  Sandwiches are great and good quality but a bit pricey.  Be sure to order the Dutch crunch bread..amazing. had the turkey sandwich with aioli and avocado.  VERY Fresh and delicious..ordered soup of  the day,chicken pot pie,  it too was tastyLook forward to ...

Mar 4, 2017
Ty Rewards Member

Great sandwiches, great people!

Feb 28, 2017
Todd Rewards Member


Feb 26, 2017
Susan McCaa Rewards Member
Westminster, CA

Always a hit with my group! Plenty of food, fresh ingredients, speedy service and the FRIENDLIEST team any where.

Feb 23, 2017
Anna H Rewards Member
Hayward, CA

EXCELLENT all the way around!!! No sandwich shop can beat this place!!!

Feb 9, 2017

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich

rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu

Join Our Loyalty Program 

Just text GIANT to 56955

Get a FREE Grinder Every 10 Visits!

Use our loyalty kiosk to check in every time you visit the store and earn rewards for hitting check-in milestones!

  • 10 FREE 9" Half Grinder
  • 20 FREE 9" Half Grinder
  • 30 FREE 9" Half Grinder

Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700