Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born

Social/Reviews

The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

Kimberly Rewards Member
San Luis Obispo, CA

Absolutely the best!!! The East Coast grinder was the best I've ever had!!!!! My first time here.

Aug 7, 2017
bob Rewards Member

Met an employee named 'Brad"..good customer service..he may turn out to be a "keeper"

Aug 7, 2017
Judi Rewards Member
Los Angeles, CA

Always fast and oh so good

Aug 7, 2017
Christina Rewards Member
San Luis Obispo, CA

Love this place!! You can taste the care they put into their sandwiches. Plus they have Dutch crunch bread!

Aug 4, 2017
Kristen T.

Good sandwiches and customer service. Owner was very passionate about sharing about each sandwich offered which was helpful since we were first time customers.

Jul 29, 2017
Kristen T.'s profile photo
Kristen T.
Escondido, CA

Good sandwiches and customer service. Owner was very passionate about sharing about each sandwich offered which was helpful since we were first time customers.

Jul 28, 2017
Tom Rewards Member

Fresh tasty awesome sandwich my favorite is turkey cheddar.

Jul 16, 2017
Jenny Rewards Member
San Jose, CA

Always good. Always great customer service.

Jul 12, 2017
Dinora E.'s profile photo
Dinora E.

This was my first time eating here, my sisters boyfriend actually recommended it as he had worked here back in the day. I was a little cautious considering...

Jul 11, 2017
Dinora E.'s profile photo
Dinora E.
San Luis Obispo, CA

This was my first time eating here, my sisters boyfriend actually recommended it as he had worked here back in the day. I was a little cautious considering half a sandwich was $9.50. Walked in and it's the cutest mom and pop shop. Brad was extremely friendly and it was a ...

Jul 11, 2017
Jeanine Gentis Rewards Member
Cerritos, CA

Always great!!

Jul 8, 2017
Ken Rewards Member
Los Osos, CA

Best sandwiches in Greater SLO area. Satisfies my craving for real submarine sandwiches. Great service.

Jul 7, 2017
Doris Rewards Member
San Luis Obispo, CA

Great sandwich.

Jun 22, 2017
Ryan C.

Great menu. I had the East Coast Special. I would definitely eat here again. Only a couple of tables inside, but a nice patio out front of the weather is good.

Jun 14, 2017
Ryan C.'s profile photo
Ryan C.
Santa Rosa, CA

Great menu. I had the East Coast Special. I would definitely eat here again. Only a couple of tables inside, but a nice patio out front of the weather is good.

Jun 13, 2017

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich


rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu



Join Our Loyalty Program 

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Get a FREE Grinder Every 10 Visits!

Use our loyalty kiosk to check in every time you visit the store and earn rewards for hitting check-in milestones!

  • 10 FREE 9" Half Grinder
  • 20 FREE 9" Half Grinder
  • 30 FREE 9" Half Grinder


Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700