Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born


The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

Clare k Rewards Member

Lovely shop, family, and food. Thank you Brad! Always a treat...

Oct 11, 2016
Gillian Rewards Member
San Luis Obispo, CA

Always great sandwiches and service!

Oct 11, 2016
Ryan T.'s profile photo
Ryan T.

This place has some of my favorite sandwiches in SLO.  I am not a fan of the cold sandwiches, but I really love the hot sandwiches that are served here (turkey pesto is my all time favorite here).The main thing i don't like about the sandwiches are the sizes.  ...

Oct 6, 2016
Sarah Rewards Member
Pismo Beach, CA

Love this place!! Best sandwiches in town!

Oct 5, 2016
Stacey R.'s profile photo
Stacey R.

Love it. The staff was SUPER friendly, the sandwiches are large and flavorful, they have some great outdoor seating, and the service was pretty fast. The only reasons they don't get 5 stars is they don't have BLTs (the only sandwich my husband can eat) and they wouldn't unlock the chairs ...

Oct 2, 2016
Jeff Rewards Member
San Luis Obispo, CA

Miles better than subs I've had back in Jersey and New York! Get the spicy cherry peppers on your sub!

Sep 25, 2016
Aline Rewards Member
San Luis Obispo, CA

Great people and fabulous sandwiches!

Sep 20, 2016
Bob Rewards Member
San Luis Obispo, CA

The light East coast special is the best sandwich in SLO. Great food, great people, and I thoroughly enjoyable experience.

Sep 13, 2016
L B.'s profile photo
L B.
Kansas City, MO

I ordered a "half" grinder her that was huge - 9" - and delicious - turkey pesto. I was with a wedding group at Kim and Co down the street and needed something to eat to continue drinking more Mimosas. Service was fast and personalized and I preordered on Yelp's new ...

Sep 11, 2016
Bryce Prunty Rewards Member

Great sandwich! Amazing service!

Aug 31, 2016
bob Rewards Member

brad has it going on! he is the real froschizzle

Aug 26, 2016
Leslie D.'s profile photo
Leslie D.
Walnut Creek, CA

Best sandwiches in town. Made with love and family owned. Great ingredients and big servings.

Aug 26, 2016
Linda L.'s profile photo
Linda L.
Santa Ynez, CA

Authentic east coast deli; Owner extremely personable and helpful. Food is a step above. Will definitely be back!

Aug 16, 2016
D. Rewards Member
Oceano, CA

Best Hot Pastrami ever!!!!

Aug 3, 2016
Dan and Andrea Payne Rewards Member
Hayward, CA

Best Italian I have ever had!!!

Aug 3, 2016

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich

rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu

Join Our Loyalty Program 

Just text GIANT to 56955

Get a FREE Grinder Every 10 Visits!

Use our loyalty kiosk to check in every time you visit the store and earn rewards for hitting check-in milestones!

  • 10 FREE 9" Half Grinder
  • 20 FREE 9" Half Grinder
  • 30 FREE 9" Half Grinder

Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700