Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born


The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

Jeff Rewards Member
San Luis Obispo, CA

Great sub! Better than sub shops on the east coast! Highly recommended!

Sep 30, 2017
Ken Rewards Member
Los Osos, CA

I ordered an East Coast grinder to go. They said 10 minutes. Sure enough, it was waiting when I arrived. Best grinders anywhere. I drive about a half hour each way to get there and consider it just fine.

Sep 26, 2017
Debbie O.'s profile photo
Debbie O.

Awesome sandwiches super friendly staff, very clean establishment. Fair prices and the sandwiches are HUGE! I hade the ham with jalapeños and chile pepper...

Sep 26, 2017
Theresa Rewards Member
Paso Robles, CA

We love, love, love your grinders and even though we have to move to Cayucos we'll stop by from time to time to grab one. Thanks!

Sep 23, 2017
Michael Rewards Member

Great sando and service! Love Love love their grub

Sep 19, 2017
Tim Rewards Member
San Luis Obispo, CA

Greatest sandwich. Get the half and half on French roll. Best flavor on the West Coast

Sep 18, 2017
Tom Rewards Member

I buy a 18 inch every week for my lunches they keep well in the fridge delicious my favorite place for a good sandwich

Sep 16, 2017

We just moved here and we love this place!! Sandwiches are yummy!! Service outstanding!

Sep 15, 2017
Sarah Rewards Member
San Luis Obispo, CA

Great flavors, great value, and quality cheeses and veggies. Meat looks good too but I'm a vegetarian so I get the "no-meat grinder".

Sep 1, 2017
John Rewards Member
Grover Beach, CA

Very good

Aug 29, 2017
John Bellisario Rewards Member

Love the people and the food!

Aug 25, 2017
Dan Rewards Member
San Jose, CA

East Coast, no Salt. On Sourdough. Money! Side salad was a nice new add on, 1st time try

Aug 13, 2017
Rob Saunders Rewards Member
San Luis Obispo, CA

East Coast Grinder on a french roll is best sandwich in town. Thanks Brad!

Aug 9, 2017
Kimberly Rewards Member
San Luis Obispo, CA

Absolutely the best!!! The East Coast grinder was the best I've ever had!!!!! My first time here.

Aug 7, 2017
bob Rewards Member

Met an employee named 'Brad"..good customer service..he may turn out to be a "keeper"

Aug 7, 2017

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich

rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu


Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700