Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born


The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

Stephanie P.'s profile photo
Stephanie P.
Seattle, WA

We stopped here to grab lunch before heading to a weekend at the Madonna Inn. This fast, friendly place makes great sandwiches -- and it was a good thing our room had a fridge, because we had lots of leftovers!They're located in a cute little brick building on a ...

Apr 13, 2016
Dennis Rewards Member
Hayward, CA

Been eating these sandwiches since the 80's in Manhattan Beach, QUALITY people and food!

Apr 5, 2016
Cassidy Rewards Member
San Luis Obispo, CA

Wonderful experience with staff and the food is always delicious!! Love the giant grinder. My go to for yummy sandwiches :)

Apr 1, 2016
Oshea construction Rewards Member
San Luis Obispo, CA

Super nice! Great grub!

Mar 30, 2016
Erin B. Rewards Member

I love this place!

Mar 18, 2016
Kelly Rewards Member
San Luis Obispo, CA

Great customer service, I love the people who work there and the food is great too!

Mar 17, 2016
Rachel Rossicone Rewards Member
San Luis Obispo, CA

I would highly recommend Giant Grinder. The owner is so nice and personable and he's done a great job hiring people with the same qualities. Not to mention they have the BEST meatball sandwiches in San Luis Obispo by far. And they are huge...I can totally be content splitting ...

Mar 17, 2016
bob Rewards Member

brad is the best! great sandwiches and super customer service

Mar 7, 2016
Charley C.'s profile photo
Charley C.

I had a hot, spicy pastrami and the sandwich was good. It was an normal size sandwich, definitely not giant, puffed up with lots of ice burg lettuce. The pastrami was tasty and the spicy was definitely there! The crew is very nice and very helpful, and every sandwich is ...

Mar 1, 2016
John Rewards Member
San Luis Obispo, CA

Great grinders. East coast all the way!

Feb 24, 2016
Gut Truck Rewards Member
San Luis Obispo, CA

Awesome sandwiches. Can't go wrong. My fav sandwich shop on SLO.

Feb 21, 2016
Jeff Rewards Member

Best sandwich in town!

Feb 19, 2016
Gabby N.'s profile photo
Gabby N.
Palo Alto, CA

Was told to get the meatball sub because it was amazing, and sure enough they delivered!The place is a little off of downtown SLO which I enjoyed because parking was easier. The shop is quite small and has some seating outdoors which allowed us to sit out in the ...

Feb 18, 2016

Love their selection, reminds me of hero's back east (in NY)!

Feb 15, 2016
Dave G.'s profile photo
Dave G.
San Luis Obispo, CA

This place has the best meatball sub I've ever had!  And the cold cut grinders are as good as they get.  Try it out!

Feb 8, 2016

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich

rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu

Join Our Loyalty Program 

Just text GIANT to 56955

Get a FREE Grinder Every 10 Visits!

Use our loyalty kiosk to check in every time you visit the store and earn rewards for hitting check-in milestones!

  • 10 FREE 9" Half Grinder
  • 20 FREE 9" Half Grinder
  • 30 FREE 9" Half Grinder

Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700