Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born


The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

David Maislen Rewards Member

Simply the best East Coast grinders west of Windsor Locks!!

Jan 22, 2017
Genevieve Sweet Rewards Member
Oceano, CA

Fabulous service. Nice people working.

Jan 17, 2017
Jackie L.'s profile photo
Jackie L.
San Luis Obispo, CA

Such good sandwiches and really friendly service. My husband loves the meatball sandwich and I love the turkey pesto and mozzarella sandwiches. Their chocolate chip cookies are good too. Can't go wrong. Yum!

Jan 5, 2017
Dan Rewards Member
Hayward, CA

Great sandwich!

Jan 4, 2017
Liz F.'s profile photo
Liz F.
San Luis Obispo, CA

Bomb sandwiches . I recommended the roasted turkey pesto on Dutch crunch . I love my new sandwich shop.

Jan 3, 2017
Sarah Rewards Member
Pismo Beach, CA

Always great sandwiches with great service! Love this place!

Jan 2, 2017
Jacquelyn M.'s profile photo
Jacquelyn M.
Los Angeles, CA

I came here the first time due to a $10 gift card and have been a returning customer ever since. While this restaurant initially seems a little pricey for a sub sandwich, the quality is absolutely worth it. The sandwiches always taste very fresh, and both their sausage and turkey sandwiches ...

Dec 26, 2016
The Broad Street Giant Grinder's profile photo
The Broad Street Giant Grinder
Look what @terese13 drew during her time at our deli while enjoying one of our sandwiches!! So awesome! ☺️

Dec 16, 2016
Ryan J.'s profile photo
Ryan J.
San Luis Obispo, CA

SLO has a lot of delis but this one is my favorite. I love the east coast style and I'm not sure which sandwich is my favorite. I order depending on my mood but I can say that the meatball/sausage is fantastic if you're looking for a meaty hot ...

Dec 11, 2016
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Steven C.
Bakersfield, CA

We were visiting from Bakersfield and found this simple sandwich shop.  We got the 1/2 meatball 1/2 sausage as well as turkey gobbler.  We ordered a full size to take the other half home and ended up taking 2 wholes home because their 1/2 is HUGE.  I love people who keep their passion simple ...

Dec 5, 2016
M Rewards Member
San Luis Obispo, CA

Awesome service!

Nov 20, 2016
bob Rewards Member

excellent sandwich and service with a smile!

Nov 19, 2016
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Amber N.
Grover Beach, CA

I received a free 9" Grinder Sandwich for being a new patient with my dentist office, so figured I would try this place out. The staff was friendly, loved the atmosphere of the sandwich shop, and enjoyed my sandwich. Very generous in size and fixings. I had the Norcal sandwich, which ...

Nov 18, 2016
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Jason H.
San Luis Obispo, CA

I usually get the Prosciutto, and have only bought that sandwich for years. It is a great sandwich, but thought I would try the East Coast sandwich based off of some very favorable reviews.  Yesterday I picked it up on the way to work and had it for dinner. Really ...

Nov 6, 2016
Brian Rewards Member
Fremont, CA

Fantastic experience with every Bite. I can't say enough about the freshness, overall quality and service.

Oct 18, 2016

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich

rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu

Join Our Loyalty Program 

Just text GIANT to 56955

Get a FREE Grinder Every 10 Visits!

Use our loyalty kiosk to check in every time you visit the store and earn rewards for hitting check-in milestones!

  • 10 FREE 9" Half Grinder
  • 20 FREE 9" Half Grinder
  • 30 FREE 9" Half Grinder

Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700