Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born

Social/Reviews

The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

Gut Truck Rewards Member
San Luis Obispo, CA

Awesome sandwiches. Can't go wrong. My fav sandwich shop on SLO.

Feb 21, 2016
Jeff Rewards Member

Best sandwich in town!

Feb 19, 2016
Gabby N.'s profile photo
Gabby N.
Palo Alto, CA

Was told to get the meatball sub because it was amazing, and sure enough they delivered!The place is a little off of downtown SLO which I enjoyed because parking was easier. The shop is quite small and has some seating outdoors which allowed us to sit out in the ...

Feb 18, 2016
Louis

Love their selection, reminds me of hero's back east (in NY)!

Feb 15, 2016
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Dave G.
San Luis Obispo, CA

This place has the best meatball sub I've ever had!  And the cold cut grinders are as good as they get.  Try it out!

Feb 8, 2016
Lorinda Rewards Member

Friendly service. Yummy food!!! Great place for lunch.

Feb 5, 2016
Steve L
Birmingham, MI

Awesome. Can't wait to go back again !!

Jan 28, 2016
Wyatt S.'s profile photo
Wyatt S.
San Luis Obispo, CA

Excellent sandwiches. Loved the pastrami! I would definitely go there again. They gave me change for a $10 gift card which I thought was interesting, but I put it in the tip jar and enjoyed a nice sandwich.

Jan 24, 2016
Michael Knudsen Rewards Member
Los Angeles, CA

Amazing as always

Jan 22, 2016
Sarah Graybill Rewards Member

I am a full time working mom of a baby and today I had 30 minutes maximum to get lunch to my husband (a pilot) before he left on a flight. It took less then 30 minutes for me to call and order the hot pastrami, pick it up and pay and ...

Jan 11, 2016
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Thomas C.
Rosemead, CA

Had the 1/2 meatball, 1/2 sausage sandwich. Really good. Quiet and calm place. Good customer service.

Jan 9, 2016
Erika Rewards Member
San Luis Obispo, CA

First visit, and it definitely won't be the last! Fantastic and friendly service and delicious food. Thank you!

Jan 6, 2016
RC Rewards Member
Hayward, CA

Super adorable set up and friendly staff but Turkey Gobbler sandwich was a bit underwhelming and bread did not seem as fresh as it could be. Dutch crunch bread was not crunchy and texture seemed flat. Will probably give it another go only because it's local.

Jan 6, 2016
Pete H. Rewards Member
San Luis Obispo, CA

Brad et al make you feel welcome and Brad's accent gives you a touch of what it may be like to get a sando form an east coast deli. One of the best sandos in San Luis Obispo.

Jan 4, 2016
Bob Rewards Member
San Luis Obispo, CA

Best grinder on the Central Coast!!

Jan 4, 2016

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich


rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu



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  • 30 FREE 9" Half Grinder


Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700