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Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich

rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu

Join Our Loyalty Program 

Just text GIANT to 56955

Get a FREE Grinder Every 10 Visits!

Use our loyalty kiosk to check in every time you visit the store and earn rewards for hitting check-in milestones!

  • 10 FREE 9" Half Grinder
  • 20 FREE 9" Half Grinder
  • 30 FREE 9" Half Grinder


The Broad Street Giant Grinder is rated 4.4/5 from 52 customers!

's profile photo

I stopped here for a late lunch based on some of the other reviews and was very happy ( and full)! Tasty bread, yummy meat and fresh fixings!!

May 18, 2015
Jennak W.'s profile photo
Jennak W.

Absolutely the best sandwich shop in town (High St Deli is a close 2nd, though). Super friendly folks here, great sandwiches, great prices. Just always a joy to eat here! Might take a little longer to get a sando, but it's well worth the wait!

May 17, 2015
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Christian H.

Walked in today and.....wait, WHAT is that goodness I smell? Holy cow that smells amazing....if they're making a meatball/sausage combo sub, you too will know what I'm talking about. (10min later...) wow, tastes even better than it smells, this place is just ridiculous-

May 13, 2015
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Dakota I.

Did a pickup order through the yelp app and unfortunately had a miscommunication with my order. So when I got home and saw the mistake I called them and they told me to come back in. I wolfed the turkey pesto because I couldn't wait, and got a whole ...

Apr 21, 2015
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Michelle B.

Best Italian deli in the north county. Great sandwiches, delicious bread, good products!

Apr 4, 2015
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Wyatt R.

I've been a fan of this place since the day they opened and love how consistent they've remained. The owners and staff greet me with genuine appreciation for my business every time and even though I don't make it in all the time, they certainly make me ...

Feb 22, 2015
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Shawna C.

This is my first posted review; i had to write something about this place b/c the sandwiches were so awesome. I had a small roast beef w/half the meat and my bf had a hot pastrami. Both were phenomenal and the bread put them over the top. Stop ...

Feb 1, 2015
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Brian J.

This Place is ridiculously awesome!  The fresh ingredients and the combination of flavors are way above par for your typical deli!  I've owned a Deli before and all I can say is that this Deli would have kicked my butt if it was anywhere near mine!  The service is ...

Jan 16, 2015
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Eric P.

The Giant Grinder is one of our company's go-to places for Friday lunch. The sandwiches are delicious and packed (no skimping here).

Jan 16, 2015
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Louis C.

We've had company sponsored lunch catered by The Giant Grinder Shop a couple times now and it's been yummy! I've had their Chicken Breast and Turkey Pesto - both were hefty heroes packed with fresh ingredients. Every bite brings back fond memories of my days in New ...

Dec 5, 2014
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Rosemary K.

Got lost trying to get to high st. Deli but saw this as I was trying to cross busy Broad street. I am glad I noticed this establishment. The owner is so sweet and knows his sandos. I ordered the mozarella on french roll...almost like caprese in sandwich form ...

Nov 26, 2014
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Shaina J.

A little shop in SLO that I've driven by a thousand times and didn't know it existed because it blends in with the residents along the street. Heard about it as a great sandwich shop that Cal Poly students don't know of. It's a small little ...

Oct 25, 2014
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Matthew M.

Giant Grinder serves a perfect version of the Meatball Grinder of my Rhode Island youth. The meatballs are hearty and a little spicy, the roll is crusty and delicious, the cheese is a reasonable amount, and the peppers are soft and a nice balance to the meat and cheese.  (They ...

Sep 3, 2014
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Ryan S.

Turkey Pesto was amazing. Very easy with kids too!! A must-stop anytime we're in or driving through SLO!

Aug 22, 2014
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Ryan K.

It's all about the East Coast.  My favorite sandwich by far in the county. This is a once a week lunch visit for me.

Jul 22, 2014

Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700