Open Today: 10:30 am – 5 pm | (805) 543-6700 | Directions

Our Deli Story

Deli Sandwiches

In 1968, a young Brad Fuller decided to leave his small Connecticut town to explore what was quickly emerging as one of the most desirable places to live in the United States - Southern California. Manhattan Beach, to be precise.  As a young manufacturing designer, Brad thrived in the youthful and idealistic environment which characterized sunny Los Angeles County. From Tommy's Burger joint in downtown LA to beach volleyball on the shores of the famous South Bay, Brad had found his home.  But something was missing...

Although he was an integral cog in a new electronics company with recognizable potential, Brad decided to follow his heart.  Since he had been in the South Bay, he had not been able to find a good sandwich. Nothing that even came close to what he had proudly lived on for many of his 24 years past.  So he made a decision; one that would change his life.  He bid farewell to the warm and familiar beaches of Southern California and drove all the way back across country to pursue his dream.

In 1969, Brad moved back to Hartford, Connecticut to learn a trade - the trade of making the perfect deli     grinder. For six months he studied and learned the business from a mentor in his hometown.  While many people may think of a sandwich as two pieces of bread, some meat, cheese, and an occasional veggie or two, Brad knew it was actually an art form - and he treated the process as such.  Only the finest deli meats and cheeses, the freshest vegetables and herbs, always 100% extra virgin olive oil, and of course, the perfect roll, were to be used when constructing one of these grinders.  And oh yes, let's not forget the "secret" ingredient.

As promised, Brad returned to Southern California six months later.  But instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft.  Not long thereafter, the first Original Giant Grinder was born.

East Coast Flavor on The West Coast! Today, the Giant Grinder Deli maintains the same high standards that have always been the foundation of the dream. The freshest local ingredients are used; local whenever possible.  And the business is still truly "family owned and operated."  Brad's son Eric runs their popular Long Beach store of 25 years, while Brad and his wife Sherri, proudly operate their newest location in San Luis Obispo.  You might even see their daughter Jamie and her beau, Jay, behind the counter now and then. The Giant Grinder (or the "G-shop" as the family has come to call it) has found a home here on the Central Coast, and welcomes the community in for a bite!

...instead of a drafting table, some paper and pencils, this time he was equipped with a business partner, a business plan, and a new craft. Not long thereafter, the first Original Giant Grinder Deli was born

Social/Reviews

The Broad Street Giant Grinder is rated 4.9/5 from 52 customers!

Collette Street Rewards Member
San Luis Obispo, CA

Yummy as Always!

Jul 5, 2016
Chuck Rewards Member
Hayward, CA

Awesome as always!

Jun 30, 2016
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The Broad Street Giant Grinder
Enjoy our indoor seating, air conditioning, and $2 off any sandwich today ☀️ we know you want to! (discount is valid until 3pm) #thegiantgrinder #805 #centralcoast #sandwiches #shareSLO #summer #slocounty #sanluisobispo #SLO

Jun 27, 2016
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The Broad Street Giant Grinder
Our #1 sandwich... Our East Coast Combo! #thegiantgrinder #slo #sanluisobispo #slocounty #805 #centralcoast #sandwiches #shareSLO

Jun 26, 2016
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The Broad Street Giant Grinder
Come in and get $2 off any sandwich by showing us this post! Try our Eggplant Parm grinder!

Jun 25, 2016
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The Broad Street Giant Grinder
What a beautiful day at the Giant Grinder! Stop by to enjoy a sandwich and some sunshine! ☀️ #thegiantgrinder #slocounty #sanluisobispo #shareSLO #805 #centralcoast #sandwiches #SLO

Jun 24, 2016
Kathy O'Connor Rewards Member

As usual another great sandwich !! The service was Great and nice to see Jake Rodgers is part of the team:-)

Jun 21, 2016
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The Broad Street Giant Grinder
We are hiring!! If you're interested in joining our team, please drop off your resume to 1901 broad street tomorrow between 10am and 4pm #thegiantgrinder #SLO #slocounty #sanluisobispo #food #sandwiches #centralcoast #805 #slojobs #shareSLO

Jun 20, 2016
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The Broad Street Giant Grinder
Come in for $2 off any grinder on this hot day! Pictured here is our whole 18 inch East Coast Combo! #thegiantgrinder #slocounty #sanluisobispo #SLO #food #805 #centralcoast

Jun 20, 2016
Manouel O.'s profile photo
Manouel O.
Glendale, CA

Really nice small deli shop with great sandwiches. The workers were all really sweet, got the East coast sandwich which was highly recommended was very tasty!

Jun 20, 2016
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The Broad Street Giant Grinder
Come on in today between 11-3 for $2 off any 9 inch sandwich!!

Jun 18, 2016
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Michael D.
San Ramon, CA

This has got to be the best sandwich shop in SLO. REAL MEAT. I'm Italian, and I gotta say, this is the closest thing to my grandma's mortadella and capicola subs.I recommend the East Coast. It is phenomenal. Also, get to know the owner Brad. He is one great ...

Jun 9, 2016
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The Broad Street Giant Grinder
Calling all avocado lovers!!!

Jun 8, 2016
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The Broad Street Giant Grinder
Come in and build your own sandwich!! Here we've got a meatball and sausage combo with provolone cheese at the bottom, Italian peppers, spinach, olives, onions, and some Parmesan and oregano sprinkled on top! #thegiantgrinder #sandwich #slo #slocounty #sanluisobispo #centralcoast #805 #food

Jun 6, 2016
The Broad Street Giant Grinder's profile photo
The Broad Street Giant Grinder
We are hiring!! If you're interested in joining our team, please drop off your resume to 1901 broad street tomorrow between 10am and 4pm #thegiantgrinder #SLO #slocounty #sanluisobispo #food #sandwiches #centralcoast #805 #slojobs #hiring

Jun 5, 2016

Fan Favorites

Hot Roast Beef Grinder Sandwich

Hot Roast Beef Grinder Sandwich

With pepper, tomato, and provolone.

$9.50 | $16.50

Half Meatball, Half Sausage Grinder Sandwich

Half Meatball, Half Sausage Grinder Sandwich


rated 4.5/5 from 52 customers!

With peppers and cheese.

$9.50 | $16.50

East Coast Grinder Sandwich Combo

East Coast Grinder Sandwich Combo

With mortadella, Italian salami, and capicolla, includes lettuce, tomatoes, peppers, provolone cheese, oregano, salt and pepper, and 100% olive oil.

$9.50 | $16.50

Deli Menu



Join Our Loyalty Program 

Just text GIANT to 56955

Get a FREE Grinder Every 10 Visits!

Use our loyalty kiosk to check in every time you visit the store and earn rewards for hitting check-in milestones!

  • 10 FREE 9" Half Grinder
  • 20 FREE 9" Half Grinder
  • 30 FREE 9" Half Grinder


Contact Us

1901 Broad St
San Luis Obispo, CA 93401-4406
Directions | (805) 543-6700